Online Marketing Partnership

with our real-estate development group in Coral Gables

which includes Riviera Development and Almeria Row.

 

Three immediate benefits:

 

· Up to 80 (eighty) times more leads at less than half the cost of the Spanish Village billboard on Ponce de Leon.  Depending on the season and economy as many as eighty percent of prospective buyers for luxury homes in Miami do not live in Miami. At most, only 1% of potential luxury buyers drive by the billboard on Ponce de Leon.

 

· Live “Virtual Open House” for remote potential buyers living in different time zones. These are not your normal web “video tours” and we know of no other real-estate company in Miami who is applying this new technology to sell luxury homes.

 

· Savings in realtor commissions because you will get the leads directly.

 

 

Other benefits of this partnership are:

 

 

 

 

 

 

 

 

 

 

 

· We have the capability of knowing what the “luxury home” online marketing competitors are doing on the internet and replicating what works best.

 

· Save valuable months to develop your online marketing. It will take you at least 12 to 18 months to create a real “marketing” luxury homes website that provides marketing intelligence (as compared to a website that is just an online brochure and has no “marketing smarts”).  You’ll also spend at least twice as much than if you partner with us.

 

· The flexibility to change the sales message quickly online to meet people’s needs and wants without having to spend thousands of dollars in print or billboard advertising.

 

 

 

 

 

 

 

 

 

 

\

 

· You will receive daily traffic/visitor reports and monthly analysis reports which will help adjust your marketing and pricing strategy.

 

· By showcasing more luxury homes in the area, we will drive more traffic to the website, in the same fashion that department stores drive more visitors to a shopping center. This is also similar to the concept of “Restaurant Row” in Coral Gables.

 

· Create more value for our projects by branding the city of Coral Gables globally as a Tropical Urban MECA with sophisticated architecture/design and great urban living. The city and chamber are not being effective at branding our city globally.

 

We learned online marketing lessons the hard way, and after we “wasted” tens of thousands of dollars and several months in marketing mistakes. We know that marketing has changed significantly since the boom years when every property sold practically with no marketing and we. Today, about 80% of home buyers use the internet as a resource when shopping for a home and online real-estate marketing in our current economy is much more specialized and sophisticated.

 

These are the lessons we learned:

 

· Initially we also worked with typical advertising/marketing companies and typical web marketing companies. Typical advertising/marketing companies have no idea how to use the internet to sell homes, especially luxury homes. This is true mainly because for so many years during the house boom, homes sold with almost no marketing, and sometimes speculators never even previewed the house they bought.

 

· Many real-estate companies and online marketing companies make false promises. They promised us great exposure online, but we discovered that we were not uniquely positioned online - in fact, I learned that it took an unreasonable amount of time to find our project online, if ever.

 

· Fourteen months ago, and after a lot of frustration with empty promises and information overload, we decided to control and manage our own internet marketing campaign, and as a result now we have a website and the internet infrastructure that attracts  uniquely “qualified eyeballs”  and provides valuable “real time” market research data.  

 

· Six months ago, this “real time” market research led us to make a very timely decision to rent our units with options to purchase. The data from our “Sales” campaign showed declining trends and we were getting no interest in our units. The “Sales” campaign was very expensive because no one was buying. We easily switched to a “Rent with option to buy” campaign at 40% of the “Sales” cost. The result was almost immediately positive, doubling “traffic” (awareness) to our Town Houses. We rented our units within a month, and in the meantime we’re covering 70% of our cash flow needs instead of zero.

 

In today’s economic climate, online marketing for luxury homes is very specialized, time-consuming, and is constantly changing with the internet and the state of the economy. It is practically impossible for any marketing person in your company to manage this well. It took us over eighteen months to get our online campaign to where it currently is, and we continue to improve it every week.

 

We propose to become your “own” online marketing “staff” that you can trust because we, as real-estate developers and your online marketing partners, have the same interests. We also have the marketing and technical knowledge you cannot buy otherwise. Fernando and I have a large equity interest in Almeria Row and 32 other town house lots in Central Coral Gables, and Fernando’s brother-in-law and partner, Richard Malavenda, is our technical guru. Richard has been Chief Information Technology Officer at Lynn University in Boca Raton where he was instrumental to the development of their “online university” and an executive with IBM. He also has a Masters in Construction Management from Georgia Tech and a MBA from Harvard.

 

Creative times need creative solutions to be cost-effective, and the economic benefits in this partnership as developers are plenty.

 

We are ready to sit down to demonstrate to you how we can work together to increase your leads at half the cost.

 

Sincerely,

 

Maricris Longo

Developer of Luxury Town Houses in Coral Gables

Green Urban Living, Timeless Design

 

 

 

· We know how to attract qualified luxury home buyers on the internet, and our website statistics confirm our success at attracting “qualified eyeballs”. The National Association of Realtors reports that more than 80% of luxury home buyers use the internet to search for a home; and our reports show that 80% of those buyers are not from Miami. Click on the global map to see where our website visitors come from.

 

· Newsletter  e-flyers to build a relationship of trust and knowledge to send to leads (whether web leads, telephone, walk-in). Remember luxury home buyers take many months to make a decision and newsletters keep them aware of your homes. To see the latest e-flyer emailed to 20,000 real-estate agents in Miami-Dade click on the e-flyer thumbnail.